Repurposing Internet Icons to address social issues
Alex Castro
My goal with this project aims to respond to the question. How can I leverage on the instant recognition of popular internet icons to address local issues, such as littering?
I chose Washington Heights, because I walk these streets everyday and feel very dissapointed when I see people littering all over.
Having conversations with locals about the littering issue in their community. Most of them agree, even though it is a small-scale problem, it needs attention.
I printed copies 34″x6″ of the popular internet icon, “Don’t like this”.


Locals were engaged in the experiment by pressing this button. The button displays that up to this point, five people had participated

Instructions on how to assembly the Digg button at this url http://www.ladyada.net/make/digg/prep.html








